TikTok Marketplace Monitor｜March, 2024
Beauty & Personal Care and Womenswear & Underwear continue to dominate the market.
OVERVIEW
TikTok Shop's TOP 10 categories in the U.S. generated an impressive $290.63 million USD in GMV for March 2024. Beauty & Personal Care and Womenswear & Underwear continue to dominate the market.
Beauty and Personal Care items recorded the highest GMV among all categories, generating $90.52 million USD, while Womenswear & Underwear followed second, reaching $45.76 million USD. Together, the TOP two categories made up nearly half of the total sales in the chart.
Category Analysis
Also noteworthy is the significant surge in Phones & Electronics, totaling $28.55 million USD, a whopping 49.32% increase from the previous month, leading its rank from fifth to third place.
Under this category, Lenovo Thinkplus X15 Pro Earphone from Thinkplus Specialty Store emerged as a top-selling item with 129.4K units sold in March, bringing its total sales to $7.7 million USD.
The Sports & Outdoor saw a notable surge as well, hitting $27.13 million USD in sales, a 34.43% jump from the previous month, maintaining its position at number four.
Leading the sales chart in this category is the Niceday Steppers for Exercise, priced between $53.99 and $65.99, generating $1.41 million USD with 26.59K units sold in March.
Vendors Spotlight
Two newcomers have made their mark on this month's TOP 10 shop list.
1) The 4th position Micro Ingredients under Health category with monthly sales of $3.41 million USD. Their top selling item, Multi Collagen Peptides Powder, has sold 128K units in the past 30 days and has totaled $2.95 million USD sales last month.
2) The 10th spot Bitvae Oral Care specializing in Beauty and Personal Care products with monthly sales of $2.35 million USD. Their bestselling product, Bitvae Water Flosser with 3 Cleaning Modes, has sold 79.5K units in the past 30 days, generating $1.93 million USD.
Besides, Tarte Cosmetics clinched the top spot in the rankings, totaling $6.49 million USD, a staggering 207% surge from the previous month. They sold a total of 216.5K items last month, among which their top seller, tarte™ best-sellers trending trio, sold 86.4K units, leading the store's ranking from 7th to 1st place.
GuruNanda LLC secured the second spot, with its popular product GuruNanda Cocomint Pulling Oil making frequent appearances on the best-selling products list in recent months. Ever since gaining popularity on TikTok last year as an affordable alternative to pricey toothpaste strips, it has emerged as one of the most sought-after items in the USA TikTok market for the first quarter of this year.
DATA SOURCE FROM TABCUT