SHEIN marketplace now has thousands of UK retailers onboard
TikTok Shop first-half GMV reaches $50.3 billion, US surpasses Indonesia to become largest market
TikTok Shop UK livestream business grows 55% year on year, live auctions surge
Temu joins CBCommerce European cross-border e-commerce research network
AliExpress triples investment in three key markets: US, South Korea and Latin America
JD.com’s Joybuy accelerates European expansion with self-built logistics and subscription model to challenge Amazon
Tmall Global attracts more than 850 overseas brands in first half of 2026
Insta360 to open first directly operated store in Japan on August 8, already present in around 1,500 Japanese retail outlets
Dreame surpasses 40 million units in cumulative global shipments of cleaning appliances
Outdoor mobility technology company Squirrel Power completes more than RMB 200 million Series A financing
SHEIN marketplace now has thousands of UK retailers onboard
Since its launch in 2012, SHEIN has grown into a fashion and lifestyle ecosystem platform serving consumers across around 160 countries worldwide. In 2024, its marketplace business (third-party platform business) expanded from the US into Europe. Today, thousands of UK retailers are already using the platform to reach consumers across Europe. (Ebrun)
TikTok Shop first-half GMV reaches $50.3 billion, US surpasses Indonesia to become largest market
According to a report from Singapore-based research firm Momentum Works, TikTok Shop generated global GMV of $50.3 billion in the first half of 2026, nearly doubling from $26.2 billion during the same period in 2025.
The US market became TikTok Shop’s largest market for the first time, surpassing Indonesia with GMV of $11.8 billion. The number of platform stores increased from 475,000 to 1.35 million, while the creator base expanded from 15.3 million to 20 million.
In terms of traffic conversion structure, the Shop tab contributed 51.4% of attributable GMV, short videos accounted for 40.4%, and livestream shopping contributed 8.2%. (ENN)
TikTok Shop UK livestream business grows 55% year on year, live auctions surge
TikTok Shop’s livestream commerce business in the UK is expanding rapidly, with LIVE sales growing 55% year on year and more than 6,000 livestream sessions hosted daily.
The platform’s live auction feature has become especially popular among sellers in categories such as sneakers, streetwear and collectibles. The number of sneaker sellers using live auctions has increased ninefold over the past month.
Through real-time product demonstrations and interaction, the format helps address consumer trust issues such as authenticity and product condition. Some new brands generated tens of thousands of pounds in sales during their first livestream, while some sellers doubled their revenue and significantly increased inventory investment. (ENN)
Temu joins CBCommerce European cross-border e-commerce research network
Temu has officially joined CBCommerce, a European cross-border commerce organization headquartered in Brussels.
CBCommerce is a professional research, publishing and industry event platform focused on European cross-border e-commerce. Its membership network includes retailers, e-commerce platforms and various industry organizations across the EU, ranging from large corporations to small and medium-sized businesses.
Following its membership, Temu will participate in CBCommerce’s business accelerator programs, share its industry practices, and help connect sellers with relevant onboarding and operational resources. (Chuangye Bang)
AliExpress triples investment in three key markets: US, South Korea and Latin America
AliExpress’ strategic focus in 2026 is centered on three major markets: the US, South Korea and Latin America. The platform’s investment in these markets has increased to two to three times last year’s level, with South Korea joining the Brand+ global expansion program for brands.
After the Brazilian government removed federal taxes on products under $50, AliExpress saw order volume in Brazil increase by more than 40% month on month.
The additional investment will mainly target logistics infrastructure, localized operations and seller support, with delivery times in key markets expected to be significantly reduced. (Chuangye Bang)
JD.com’s Joybuy accelerates European expansion with self-built logistics and subscription model to challenge Amazon
JD.com’s cross-border e-commerce platform Joybuy has recently launched simultaneously in six European markets: the UK, Germany, France, the Netherlands, Belgium and Luxembourg.
Leveraging its self-operated logistics network JoyExpress, the platform is replicating JD’s domestic “211 same-day delivery” model in Europe, covering more than 40 million consumers across over 30 cities.
Joybuy has also launched JoyPlus, a subscription service priced below Amazon Prime. JD currently operates more than 60 warehouses and distribution centers in Europe, along with its own last-mile delivery network. (Chuangye Bang)
Tmall Global attracts more than 850 overseas brands in first half of 2026
According to Tmall Global data, more than 850 overseas brands opened stores on the platform between January and June 2026. Average transaction growth for new brand stores exceeded 20% year on year.
Sports nutrition became the fastest-growing category and a major focus area for overseas brands entering China. US sports nutrition brand Dymatize ranked first among newly launched overseas brands by sales on Tmall Global during the first half of the year.
For the first time, the number of newly opened flagship stores from South Korean brands exceeded those from US brands, making South Korea the largest source of new overseas brands entering China during the period. (Kuajingpai)
Insta360 to open first directly operated store in Japan on August 8, already present in around 1,500 Japanese retail outlets
Insta360 has announced on social media that it will open its first directly operated flagship store in Japan. The store began trial operations on July 25 and officially opens on August 8, becoming the first brand store operated directly by a Chinese imaging company in Japan.
Located near Tokyo’s Senso-ji Temple, one of Japan’s most famous tourist attractions, the store is situated in an area receiving more than 30 million visitors annually.
The store features a large-scale 3D model of Senso-ji Temple, allowing customers to experience Insta360’s full product lineup. Since the trial opening, it has attracted many visitors. On opening day, Japan’s iconic character Hello Kitty will appear as a “one-day store manager” and participate in related activities. (Ebrun)
Dreame surpasses 40 million units in cumulative global shipments of cleaning appliances
Dreame Technology announced that as of July 2026, cumulative global shipments of its core cleaning appliance categories — including robot vacuum cleaners, wet-dry vacuum cleaners and cordless vacuums — have exceeded 40 million units.
With a global market strategy, Dreame’s products are now available in more than 120 countries and regions. The company operates over 12,000 offline stores worldwide and serves more than 42 million households, becoming a representative example of Chinese intelligent manufacturing expanding globally. (Chuangye Bang)
Outdoor mobility technology company Squirrel Power completes more than RMB 200 million Series A financing
Outdoor mobility technology company Squirrel Power has announced the completion of more than RMB 200 million in Series A financing.
The investment lineup includes 11 leading industrial and financial institutions such as Yuanhe Puhua, Yuanhe Houwang, GSR Ventures, Paradise Silicon Valley and ThunderSoft.
This marks the largest financing round to date in China’s smart electric RV sector, with the highest number of participating institutions. The company has now raised more than RMB 300 million in total funding.
Squirrel Power was founded by Xiao Ang, the first product manager at Anker Innovations. (Kuailiyu)